AN Alpesh Nakrani
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eCommerce · Revenue recovery

Dynamic pricing intelligence that grows margin without guesswork.

Recommend explainable price moves within margin, brand, MAP, inventory, and channel constraints while humans approve publication.

◆ human-gateda person approves every consequential action
$20,000
fixed-scope pilot
Specialist opportunity
launch posture
Strong durable demand
market signal
dynamic-pricing-intelligence
// validate constraints
input: Price/cost
step: estimate response
citations: [ source ✓ ]   confidence: 0.93
HUMAN GATEawaiting review →

Nothing is finalized until a human approves it.

Built for
The buyer
Chief Merchandising Officer, VP eCommerce, CFO
The champion
Pricing Director, Revenue Management lead, Category manager
Day-to-day users
Pricing analysts, merchandisers, finance and channel teams

Designed, built, and evaluated by Alpesh Nakrani, VP of Growth at ViitorCloud, 14 years shipping software, writing on AI-Native engineering and evaluation.

Evals-first
built in from day one
Human-gated
judgment stays with you
The problem

Where the time and money actually go.

Teams react slowly to demand, inventory, and competitor changes; blanket discounts erode margin and inconsistent channel pricing creates risk.

Who feels it

Pricing analysts, merchandisers, finance and channel teams

Trigger to act: Margin or sell-through is below target, promo planning is manual, competitive volatility is high, or long-tail SKUs receive little pricing attention.

Outcome & ROI

The result you can model before you sign.

Illustrative, replace with your data
$4,000
per month, illustrative

Illustrative only: $4 million monthly revenue × 0.1 percentage-point gross-margin improvement = $4,000 monthly gross profit. Only controlled tests can validate elasticity and customer response.

The outcome, plainly: Recommend explainable price moves within margin, brand, MAP, inventory, and channel constraints while humans approve publication.

Gross margin
Revenue
Sell-through
How it works

Inputs in. A cited, review-ready result out. Your expert decides.

A Optimization engine + approval copilot. Every material fact is grounded in an allowed source and returned with its identifier, with no invented data.

01
Validate constraints
02
estimate response
03
propose price/promo scenarios
04
explain expected tradeoff
05
detect cannibalization risk
06
create approval batch
07
publish approved price
08
monitor effect
Reference architecturegrounded · human-in-the-loop · fully auditable
Source systems · scoped access
Commerce / ERP
Pricing platform
Catalog and cost
Inventory
Competitor data with lawful terms
Grounded reasoning core
Retrieve & extract
grounded on your sources, returns citations
Reason & draft
Deterministic optimization solver or constrained ranking model; the LLM explains options but does not own the objective
Human gatePricing owners approve every change; legal and channel rules are hard constraints; sensitive or low-evidence recommendations remain in analysis mode.
Action · only after approval
monitor effect
Audit trace
sources, rules, confidence, reviewer
Tenant isolation
minimum data, never cross-tenant
Evaluation suite
baselined pre-launch, watched after
Observability
cost, latency & drift telemetry
Model strategy

Deterministic optimization solver or constrained ranking model; the LLM explains options but does not own the objective; GPT-5.6 Terra or Claude Sonnet 4.6 for exception handling and natural-language interaction. OR-Tools or commercial solver when needed; constraint test suite.

Inputs
  • Price/cost
  • Elasticity history
  • Demand
  • Inventory
  • Lifecycle
  • Competitor and channel signals
The human gate

AI-Native, not autonomous. Judgment stays with your people.

The machine does the work; the human’s role narrows to the one thing that matters, judgment. That constraint is what makes it safe to deploy.

Non-negotiable human gate

Pricing owners approve every change; legal and channel rules are hard constraints; sensitive or low-evidence recommendations remain in analysis mode.

What it will never do
No autonomous price publication
No collusive pricing
No use of prohibited competitor data
No discriminatory personalization
No guaranteed lift
The scorecard

A scorecard, not a demo. We baseline what breaks in production.

Every deployment ships with an evaluation suite. These are the numbers we baseline before launch and monitor after.

Primary
Gross margin
Revenue
Sell-through
Markdown rate
Price-rule violations
Recommendation acceptance
Experiment lift
Customer complaint
Forecast calibration
Why this, not that

The category is crowded. Most of it isn’t built for your workflow.

The alternatives
RevionicsPricefxCompeteraOmnia RetailIntelligence NodePrisyncMarketplace repricersInternal pricing teams
This implementation

Fixed-scope, tuned to your systems and rules, grounded in your data, with the human gate and audit trail built in from day one. A price you own, not a subscription you rent.

✓ Fixed price, not a seat subscription ✓ Grounded in your data & rules ✓ Human approval on consequential actions ✓ Auditable decision trace
Systems & integrations

It plugs into the stack you already run.

No rip-and-replace. Access is scoped to the minimum data necessary, isolated per tenant, and fully logged.

Commerce / ERPPricing platformCatalog and costInventoryCompetitor data with lawful termsPromotion calendarAnalytics / experimentation
Pricing

Transparent by design. The build price buys the workflow and the proof.

A fixed implementation fee plus a monthly bill that scales with volume and governance. No hidden seats.

Pilot
$20,000
one-time · bounded proof of value
  • One process / scope
  • Live workflow on your data
  • Baseline evaluation suite
  • Measured vs. current process
Most chosen
Production
$47,000
one-time · full deployment
  • Full scope & integration
  • Human-review UI & audit trail
  • Write-back to your systems
  • Production evals & monitoring
Enterprise
$76,000
one-time · multi-entity / regulated
  • Multi-facility rollout
  • Advanced security & compliance
  • Custom control & escalation
  • Dedicated evaluation program
Monthly operating cost

Optimization jobs, market/external data, warehouse compute and approval workflow.

$1,150–9,100
usage (models, OCR, vector, storage)
$2,800/mo
managed evaluation & monitoring

Planning assumptions, not vendor quotations. Your Commerce platform and other platform licenses are separate and owned by you. Figures confirmed during scoping.

On working with Alpesh
“His vast knowledge of technologies and a natural problem-solving mindset consistently lead us through complex challenges with clarity and confidence.”
AM
Adil Multani
Senior Backend Developer
Why this is safe to try
01Baseline first. We measure your current numbers before we build anything.
02Fixed scope, fixed price. One process in the pilot. No open-ended engagement.
03Expand only if the scorecard earns it. You see the measured result before committing to production.
04Your people stay in control. The human gate means nothing consequential happens without a person’s approval.
FAQ

Questions serious buyers ask.

Does the AI act on its own?

No. Pricing owners approve every change; legal and channel rules are hard constraints; sensitive or low-evidence recommendations remain in analysis mode. The system drafts and recommends; a human approves every consequential action. Explicitly excluded: no autonomous price publication; no collusive pricing; no use of prohibited competitor data; no discriminatory personalization; no guaranteed lift.

How do you stop it inventing facts?

Every material claim is grounded in an allowed source record and returned with its source identifier. The system separates observed facts, model inference, and missing information, and routes to a human whenever confidence is low, evidence conflicts, or an adverse outcome is possible.

What does it cost to run each month?

A usage bill of roughly $1,150 to $9,100 per month (optimization jobs, market/external data, warehouse compute and approval workflow), plus a $2,800 per month managed retainer for evaluation, monitoring and maintenance. Your existing platform licenses are separate and already yours. Exact figures are confirmed during scoping.

Do we need a ChatGPT or Claude subscription?

No consumer ChatGPT or Claude subscription is required for the production workflow. You need an approved API/cloud billing account. Workspace seats are optional for internal prototyping and administrator access.

How is this different from Revionics?

Tools like Revionics, Pricefx, and Competera are broad platforms you adapt to. This is a fixed-scope implementation tuned to your systems and rules, grounded in your data, with the human gate and audit trail built in, and a transparent price instead of a seat subscription.

How long until it is live, and how do we prove it works?

We baseline gross margin first, then measure against that baseline. You see the scorecard before expanding scope: the evaluation suite ships with the system, not as an afterthought.

Book a scoping call

Bring your real numbers. Leave with a fixed-scope plan.

A 30-minute engineering-led working session, no slideware. You leave with a sized opportunity estimate, a fixed-scope pilot plan, and the integration & human-review path mapped.

VP of Growth at ViitorCloud · senior delivery owner confirmed before paid work

Ask AI about Dynamic Pricing Intelligence