AN Alpesh Nakrani
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eCommerce · Growth

Abandoned cart recovery that saves your margin.

Detect recoverable cart friction, choose the right compliant channel and message, and protect margin with rule-bound offers.

◆ human-gateda person approves every consequential action
$11,000
fixed-scope pilot
Launch now
launch posture
High current buying momentum
market signal
abandoned-cart-recovery-agent
// score recoverability
input: Cart
step: identify likely friction
citations: [ source ✓ ]   confidence: 0.93
HUMAN GATEawaiting review →

Nothing is finalized until a human approves it.

Built for
The buyer
CMO, VP Growth, VP eCommerce, DTC founder
The champion
Lifecycle Marketing Director, CRM lead, eCommerce Growth manager
Day-to-day users
Shoppers, lifecycle marketers, customer support, merchandising

Designed, built, and evaluated by Alpesh Nakrani, VP of Growth at ViitorCloud, 14 years shipping software, writing on AI-Native engineering and evaluation.

Evals-first
built in from day one
Human-gated
judgment stays with you
The problem

Where the time and money actually go.

Static abandonment flows send the same sequence regardless of product, customer value, objection, inventory, or service issue, and often over-discount.

Who feels it

Shoppers, lifecycle marketers, customer support, merchandising

Trigger to act: Cart abandonment is high, email flow performance has plateaued, paid acquisition costs are rising, or the brand wants a measurable revenue-recovery pilot.

Outcome & ROI

The result you can model before you sign.

Illustrative, replace with your data
$2,520
per month, illustrative

Illustrative only: 30,000 abandoned carts/month × 0.3 percentage-point incremental recovery × $28 contribution margin = $2,520 monthly contribution. The only defensible proof is a holdout test.

The outcome, plainly: Detect recoverable cart friction, choose the right compliant channel and message, and protect margin with rule-bound offers.

Incremental recovered contribution
conversion vs holdout
discount rate
How it works

Inputs in. A cited, review-ready result out. Your expert decides.

A Tool-using workflow agent. Every material fact is grounded in an allowed source and returned with its identifier, no invented data.

01
Score recoverability
02
identify likely friction
03
select channel/time
04
generate approved message
05
answer product/policy question
06
apply permitted incentive
07
suppress conflict
08
measure incremental recovery
Reference architecturegrounded · human-in-the-loop · fully auditable
Source systems · scoped access
Commerce platform
CDP/CRM
email/SMS platform
product/catalog
inventory
Grounded reasoning core
Retrieve & extract
grounded on your sources, returns citations
Reason & draft
Claude Sonnet 4.6 or GPT-5.6 Terra
Human gateMarketing approves campaign rules, discount floors, regulated claims, and audience policy; high-value or service-related carts can route to humans.
Action · only after approval
measure incremental recovery
Audit trace
sources, rules, confidence, reviewer
Tenant isolation
minimum data, never cross-tenant
Evaluation suite
baselined pre-launch, watched after
Observability
cost, latency & drift telemetry
Model strategy

Claude Sonnet 4.6 or GPT-5.6 Terra for complex grounded work; select by task-level evaluation; Gemini 2.5 Flash, GPT-5.4 mini or Claude Haiku 4.5 for high-volume routing and drafting. PostgreSQL + pgvector or managed vector store; Policy rules and evaluator service.

Inputs
  • Cart
  • session events
  • customer consent
  • product and inventory
  • margin
  • prior purchases
The human gate

AI-Native, not autonomous. Judgment stays with your people.

The machine does the work; the human’s role narrows to the one thing that matters, judgment. That constraint is what makes it safe to deploy.

Non-negotiable human gate

Marketing approves campaign rules, discount floors, regulated claims, and audience policy; high-value or service-related carts can route to humans.

What it will never do
No messaging without consent
no misleading scarcity
no unapproved discount
no attribution claim without control group
no circumvention of channel frequency rules.
The scorecard

A scorecard, not a demo. We baseline what breaks in production.

Every deployment ships with an evaluation suite. These are the numbers we baseline before launch and monitor after.

Primary
Incremental recovered contribution
conversion vs holdout
discount rate
unsubscribe/complaint
message quality
margin guardrail
frequency-cap compliance
recontact
Why this, not that

The category is crowded. Most of it isn’t built for your workflow.

The alternatives
KlaviyoAttentiveBrazeRebuyWunderkindRecartShopify Flowperformance marketing agencies
This implementation

Fixed-scope, tuned to your systems and rules, grounded in your data, with the human gate and audit trail built in from day one. A price you own, not a subscription you rent.

✓ Fixed price, not a seat subscription ✓ Grounded in your data & rules ✓ Human approval on consequential actions ✓ Auditable decision trace
Systems & integrations

It plugs into the stack you already run.

No rip-and-replace. Access is scoped to the minimum data necessary, isolated per tenant, and fully logged.

Commerce platformCDP/CRMemail/SMS platform (Klaviyo, Braze, Attentive)product/cataloginventorysupportexperimentation/analytics
Pricing

Transparent by design. The build price buys the workflow and the proof.

A fixed implementation fee plus a monthly bill that scales with volume and governance. No hidden seats.

Pilot
$11,000
one-time · bounded proof of value
  • One process / scope
  • Live workflow on your data
  • Baseline evaluation suite
  • Measured vs. current process
Most chosen
Production
$25,000
one-time · full deployment
  • Full scope & integration
  • Human-review UI & audit trail
  • Write-back to your systems
  • Production evals & monitoring
Enterprise
$40,000
one-time · multi-entity / regulated
  • Multi-facility rollout
  • Advanced security & compliance
  • Custom control & escalation
  • Dedicated evaluation program
Monthly operating cost

10,000–35,000 workflow runs/month with modest document and model usage.

$400–2,900
usage (models, OCR, vector, storage)
$1,600/mo
managed evaluation & monitoring

Planning assumptions, not vendor quotations. Your Commerce platform and other platform licenses are separate and owned by you. Figures confirmed during scoping.

On working with Alpesh
“His vast knowledge of technologies and a natural problem-solving mindset consistently lead us through complex challenges with clarity and confidence.”
AM
Adil Multani
Senior Backend Developer
Why this is safe to try
01Baseline first. We measure your current numbers before we build anything.
02Fixed scope, fixed price. One process in the pilot. No open-ended engagement.
03Expand only if the scorecard earns it. You see the measured result before committing to production.
04Your people stay in control. The human gate means nothing consequential happens without a human’s approval.
FAQ

Questions serious buyers ask.

Does the AI act on its own?

No. Marketing approves campaign rules, discount floors, regulated claims, and audience policy; high-value or service-related carts can route to humans. The system drafts and recommends; a human approves every consequential action. Explicitly excluded: No messaging without consent; no misleading scarcity; no unapproved discount; no attribution claim without control group; no circumvention of channel frequency rules..

How do you stop it inventing facts?

Every material claim is grounded in an allowed source record and returned with its source identifier. The system separates observed facts, model inference, and missing information, and routes to a human whenever confidence is low, evidence conflicts, or an adverse outcome is possible.

What does it cost to run each month?

A usage bill of roughly $400–2,900/month (10,000–35,000 workflow runs/month with modest document and model usage), plus a $1,600/month managed retainer for evaluation, monitoring and maintenance. Your existing platform licenses are separate and already yours. Exact figures are confirmed during scoping.

Do we need a ChatGPT or Claude subscription?

No consumer ChatGPT or Claude subscription is required for the production workflow. The client needs an approved API/cloud billing account. Workspace seats are optional for internal prototyping and administrator access.

How is this different from Klaviyo?

Tools like Klaviyo, Attentive, Braze are broad platforms you adapt to. This is a fixed-scope implementation tuned to your systems and rules, grounded in your data, with the human gate and audit trail built in, and a transparent price instead of a seat subscription.

How long until it’s live, and how do we prove it works?

This is a launch now. We baseline “Incremental recovered contribution” first, then measure against that baseline. You see the scorecard before expanding scope, the evaluation suite ships with the system, not as an afterthought.

Book a scoping call

Bring your real numbers. Leave with a fixed-scope plan.

A 30-minute engineering-led working session, no slideware. You leave with a sized opportunity estimate, a fixed-scope pilot plan, and the integration & human-review path mapped.

VP of Growth at ViitorCloud · senior delivery owner confirmed before paid work

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