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Revenue, Re-Engineered

What a CRO sees that a CTO can't

A book by Alpesh Nakrani

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Pages
49
Chapters
8
Format
PDF · 13.9 MB
01/Overview

What's in the book

From the engineering seat AI is a capability; from the revenue seat it is a business model in flux. The view from where the two meet.

LeadershipGTM
02/Inside the PDF

Table of contents

PDF page
  1. FMFront Matter: Revenue, Re-Engineered
  2. 01The Demo Was Not the Deal10
  3. 02What Customers Buy When Software Performs Work15
  4. 03The REV-AI Framework19
  5. 04Choosing the Value Metric23
  6. 05Pilots That Produce Evidence, Not Theatre27
  7. 06Pricing, Margin, and Cost-to-Serve Math31
  8. 07CRO/CTO Alignment and Commercial Risk36
  9. 08Renewal, Expansion, and the AI Revenue Flywheel40
  10. ENDConclusion: Closing Note44

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